To export a reference to this article please select a referencing stye below: If you are the original writer of this dissertation and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! The barriers can be both industrial and legal. Management capabilities, Facilities, financial resources, marketing skills and the weak brand image can be the sources of weakness. (Code of Business Standards and Principles), On BlackBerry’s website, there are 5 pillars set forth as fundamental for operations within the company: Corporate Citizenship, Public Policy and Government Relations, Sustainability, Responsibility, and Supply Chain Ethics. The question is how such a successful company could fall so far. By knowing this information, company’s like BlackBerry become equipped to make certain educated decisions that are hopefully in the best interest of the organization and its stakeholders. Apart from this the size and the reputation of the companies that are already operating in the market also play an important. In the current market, there is much attraction due to the fact that the market is less saturated and security is a hot topic among many CEO’s and other high-power leaders. help them reach the top again. All the environmental factors are consider as a threat to an organization that could affect the efficiency and effectiveness of the organization. It is carried out to analyze the position of an organization in in the market compare to its competitors and the major factors that are affecting the competitiveness before crafting any business strategy. Bloomberg Businessweek, (4358), pp. The The Rise And Fall Of Blackberry VRIO analysis is basically the extension of the The Rise And Fall Of Blackberry PESTEL analysis, which allows the oragnation to understand the resources, competitive edge, value proposition and its value in the market. For instance, lower price, special offer, and money back guarantee etc. These factor includes the consideration of the following: The cost includes if the option proposed is cost effective or can be afforded easily by the company without effecting the overall profitability and other operations of the company. are all the different ways for achieving the same objective that increased sales. In order to capitalize on this reputation, BlackBerry has recently released the BlackBerry Enterprise Mobility Suite that “offers trusted end-to-end security and support for a wide range of devices, including iOS®, Android™, Samsung Knox™, Android™ for Work, Windows®, Mac OS®, and BlackBerry” (BlackBerry UEM – United States, 2017). Due to which the products being produced by the companies that are already existing in the market and is using the same technology are than replaced by the other company’s products that are comparatively better in terms of price and quality and are being produced from sectors with significant profits. The customer are assumed to have strong buying power in case: Though the model from a strategic point of view is an important tool but there are certain limitation associated with the application of the porter five forces model. It is a situation that arises as a result of the changes that took place in the immediate or distant environment, preventing the organization from maintaining its existence and superiority in the growing competition and are disadvantageous for the organization. On the surface this story isn’t positive, but when you consider that the majority of the losses constitute fees associated with the successful restructuring of outstanding debt, expenses related to employee termination benefits as well as costs associated with unsold devices (a business that they are migrating away from), the outlook is a bit more positive. It emphasizes more on external factors and ignore the specific factors that are more specially related with the firm. On the other hand, due to the fact that damage caused by todays cyberattacks are proving to be of great concern and potentially more costly than the cost of the actual solutions, great opportunities on the security side of BlackBerry’s business will continue to exist even in the most challenging economic times. These weigtage are given based on most favorable to least favorable, and the option with most rating s ultimately selected. The return on equity likely measures the profit amount that had generated by assets. The straightforward calculation related the common share current market price to the most recent available EPS on the yearly basis. Even considering tragically splitting the company and selling the remaining parts to companies who are luring for Blackberry’s patents and technologies. Describe the industry that the original Blackberry competed in. Day’s receivables: it is the measure of how long will it takes for an organization collecting bills owing to it. The open discussion and review from past enables to see more clear picture of the ultimate outcomes, leading to better implementation and selection of the right alternative. Retrieved June 19, 2017, from, https://us.blackberry.com/company/about-us/corporate-responsibility/corporate-philanthropy, Public Policy and Government Relations. (2014, March 26). Thus is important as to allow the organization. As with most publicly traded companies, BlackBerry recognizes the importance of setting in place a high standard of operational guidelines for their business. Additionally, the macro environment includes legal and political factors, sociocultural forces, economic forces and technological factors. 54-60. A good recommendation is that, incorporates the findings from the past. This service capitalizes on what have traditionally been one of BlackBerry’s core strengths and expands their products outside of what was once an extremely proprietary solution. The latest annual financial statement reveals a net loss of $1,206 million for FY ending February 28, 2017 compared to a net loss of $208 million for FY ending February 29, 2016 which amounts to a net loss increase of $998 million. As of now, it’s only $4.3 billion. These are the factors that are easily imitable by the organization (other players) and thus needs to be considered. Because of this, competitors are at a disadvantage as they have to focus their strategies on individual services while relying on other outsourced solutions to support their final product. Many times, under the case analysis, the purpose of the problem statement is to improvise the current state of the organization through pursuing innovation or other changes. In an effort to continue being a legitimate competitor in this industry of high volatility, BlackBerry will have to continue anticipating ongoing trends and leveraging their valuable strengths within security to continue strengthening their full lifecycle solution. It is a strategic planning framework that is commonly used to evaluate the organization, a plan, business or any other project. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis, Retrieved June 12, 2017, from https://us.blackberry.com/company, BlackBerry Limited. Because adopting or proposing an alternative that is difficult to implement or takes a lot of resources with no definite outcomes is vain. Therefore, while the barrier to entry is considered to be high, the overall threat of entry is still considered to be moderate due to the fact that there is low market saturation and companies with high levels of resources possess the ability to force their way in. Among the above factors, the reversibility factor carries high importance. In this paper we will explore an innovation case study : Rise and Fall of Blackberry. Today, most customers have already selected their smartphone brand preference that they have become loyal to, and that alone makes the barrier to entry very high. SWOT for The Rise and Fall of BlackBerry is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can … The sales implications for the selling and purchasing power, economies of scale and amount of market share. It is not a close substitute of a first define choice or other alternatives or must provide the solution of the problem in a particular way. internal and external factors. Registered Data Controller No: Z1821391. BlackBerry’s research and development expenses were only $306, $469, and $711 million within FY17, FY16, and FY15, respectively as compared to Apple’s $10, $8.1, and $6 billion. Another limitation associated with The Rise And Fall Of Blackberry SWOT analysis is that it provide equal weight to each factor regardless of their impact or relevancy. Moreover, the problem statement allow the management to trim down the symptoms of the problem an organization is facing and look on to the real problem that is causing the damage to any specific aspect of the company. BlackBerry has capitalized on this for added success. SWOT analysis mainly have two dimensions internal and external dimensions. The analysis of the environment including internal and external elements is vital for organization since it impacts on the performance of an organization. Gold Associates, asserts that as the mobile market advances, a new phase of innovation is on the horizon called the “Enterprise of Things”. Perhaps, while writ the problem statement, it is important to consider the small factors that are often overlooked such as the intangible factors that effects the productivity of the organization in the long-term. SWOT Analysis is a proven management framework which enables a brand like Blackberry Style to benchmark its business & performance as compared to the competitors and industry. The global economy has seen significant struggles within the last few years. The story of the rise and fall of BlackBerry is no secret as the device was once as famous as the celebrities and heads-of-state that carried it. It provides the way of looking at the relative equity and debt amount that has been using by company in order to finance the assets. BlackBerry is back: strategy and product updates point the way forward. The consideration of cost is important in the alternative generation in order to attain the maximum feasibility with overall business strategy and the budget allocated. At the end of 2007 the company had a market capitalization of more than $60 billion. The The Rise And Fall Of Blackberry substitute products are an alternatives that are available in the market at comparatively better prices. In order to carry out the analysis it is important to understand each element of SWOT i.e. Company Registration No: 4964706. While firms such as Apple and Samsung, who have nearly unlimited resources, essentially control an already saturated smartphone market, the threat of new entrants is likely very low. In addition, it offers clear view what are the factors that are valuable and inimitable o can be easily imitated in the long-term, thus preparing the organization to either use the valuable factor to delight the customer and develop a sustained competitive edge, or enhance its value and oragnation strengths to develop a strong competitive edge in the market, which is important to develop and maintain in order for the organization  to remain profitable and allow the maintenance of market share in the long-term (Hille, 2015). Though in many cases, it is difficult to analyze the feasibility of the options especially the intangible factor, however, quantifying the maximum option is important, in order to develop a clear image and understanding of option that will address the problem. Cost of goods sold and gross margin analysis: in operational analysis the most commonly used ratios involves the calculation of the cost of sales as a percentage of sales. Infact, the set of recommendation offered should also have a contingency plan, and the other course of action for plan A and B both. It is simple yet powerful tool that help the organization in identifying its existing resources, capabilities, deficiencies, the existing opportunities and threats prevailing in the market. There are multiple dimensions that compose the general environment that can most certainly be of influence to a particular industry along with the companies within it. (2014). With security continually becoming an increasing trend among investors, companies like BlackBerry expect to see related increases in stock value. The users of the financial statement are listed below; Significantly, creating the financial ratio add meanings to the accounting and financial data of the business. (2017). The effect of the particular external factors or forces might have extreme consequences for the specific department or divisions, also the analysis better helps companies in clarifying the needed or required changes, thus identifying the potential options (Norton, 2008). In SWOT analysis the strong and weak aspect of an organization is determined by evaluating the elements within the environment while the opportunities and threats of an organization are determined by examining the element outside the environment. The formula for calculating the value of firm is showing value of the shares of company is the function of the firm’s total value less debt value (Harms, 2015). By adhering to these principles, BlackBerry believes that they are effectively doing their part to contribute to an uncompromised future. Not only this, it also indicates that an organization has a lot unproductive assets for instance inventory, receivables, equipment and plant for its current sales’ level. No plagiarism, guaranteed! IEEE SECURITY & PRIVACY, 67-70. Evidence shows that consumers are showing strong preference in utilizing cloud services for data storage and BlackBerry could benefit from this by focusing continued expansion into this area. The Rise and Fall of Blackberry- Part 2; The Rise and Fall of Blackberry- Part 2. Hence, it is suggested, that while developing the alternatives, it is important to consider the realistic and smart nature of options along with the avoidance of developing  such issues that are not offering the right solution or the suggesting such options that are of no use to the organization. Equity turnover: in case of high debt to equity ratio, it might because of the too little equity or too much debt burden on an organization. There are several generations of mobile phone developed, and thousands of models from different brands have sold in the market until today. Which areas are in need of immense attention? This device revolutionized business communications and over the next 6 years, subscribers grew to the point where “On 18 December 2008, RIM announced that the number of BlackBerry subscribers has reached approximately 21 million” (IEEE Computer and Reliability Societies, 2009, p. 67). [BlackBerry’s] Corporate Citizenship strategy focuses on investing in strategic charitable partnerships, supporting employee charitable endeavors through Proud2Be Programs, and inspiring tomorrow’s youth leaders through [their] partnership with Free the Children.” (Corporate Citizenship), Regarding BlackBerry’s view on public policy and government relations, they state that “as one of the world’s leading communications technology companies with customers in more than 175 countries, BlackBerry actively participates in governmental proceedings, industry associations and technology standards bodies.” (Public Policy) BlackBerry not only adheres to the operating guidelines of their industry and governmental bodies, they also value the sustainment and their effect on the environment. Therefore Porter framework due to its limitation is too inert to be depending upon outside the short term to medium, term objectives. The launch of BlackBerry by Research in Motion (RIM) in 1999 laid the foundation for the development of smartphones. Such determination is important for the organization to expand in the market and continue its operations with sound profitability. [Their] commitment to reducing [their] environmental impact is visible throughout the lifecycle of [their] products—from initial concept to final delivery.” (Sustainability at BlackBerry) Futhermore, the company highly values Responsibility as it is “committed to global sustainability by improving the economic, social and environmental impacts of [their] day-to-day operations. By utilizing these opportunities, BlackBerry gains the ability of monetizing its patents which could result in increased earnings and improved margins. Retrieved from, https://ca.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Gover            nance/Code_of_Business_Standards_and_Principles.pdf, Corporate Citizenship. Such factor analysis is important in order to avoid any resistance implementation and also save the resources and efforts. In addition, it also analyze the factors that are Rare within the organization. VAT Registration No: 842417633. Disclaimer: This work has been submitted by a student. Lastly, while developing the options/alternatives, it is important to consider the nonrealistic factors that may make the alternatives complicated, leading to poor implementation, time consumption and other related issues. The need for these security and mobility services will be crucial on a global scale as more and more companies continue focusing their efforts toward transitioning to a digital form. Shareholders to clearly understand what is required to done, how it is required to do, who are the key player and how it will be implemented. Coupled with this “security options available to IT administrators include the ability to disable message forwarding and attachment downloads, along with hundreds of other features that users can turn on or off via policy settings” (IEEE Computer and Reliability Societies, 2009, p. 68). Also, the purpose of the problem statement is to describe the external environment and its effect on the overall organization in short and long-term. It is due to the fact that such analysis allow the organization to see, if the option will remain strong in future or not. The company just introduced another new phone in partnership with TCL Communication, the Key2. A strong The Rise And Fall Of Blackberry recommendation must cover the key areas as how the organization will implement the alternatives, what benefits will it receive if it implement the when alternatives and what could be the cost, that he organization will need to overcome or address, in order to effectively implement the alternatives. As of now, it’s only $4.3 billion. The recommendation is mad in away, that not only offers the solution the problem, but also depicts the implementation process and the course of action that the organization needs to take in order to be successful. In their 2016 IR Summary, BlackBerry states their value proposition as follows: “We enable you to confidently mobilize your infrastructure to be most competitive in the new paradigm.” BlackBerry has long been associated with security as they deliver the “only end-to-end and secure mobility platform” consisting of enterprise solutions, technology solutions, secure messaging, and handsets. Gillette, F., Brady, D., Winter, C., & Miller, H. (2013, December 13). The framework use a classic perfect market and relatively a static structure of market i.e. It is noteworthy, that the charities needs to be included where a government are not willing services and goods to be provided. Stability:the ability or an organization to remain in the business for the longerperiod of time without sustaining significant losses while conducting the business operations. The external environment can prove to be extremely complex as conditions are constantly, and sometimes rapidly, changing on a global scale. Internal dimension includes all the factors that could affect the organization which is the strength and the weakness while the external factor includes the environmental factors that is the opportunities and the threats. However, despite the various misconceptions within today’s society that have skewed the true reality, under the leadership of CEO John Chen, BlackBerry is working to “help customers understand the facts amidst a sea of outdated assumptions and misperceptions” (Sims, 2014). (2017). BlackBerry is back! Spoiler: They didn't. While the initial thought would be that there are many suppliers in the market, which would typically result in driving down supplier bargaining power, the fact is that the operating system utilized within a BlackBerry device is known to have an increased level of uniqueness and complication, which limits the number of developers (suppliers) available, which drives the supplier bargain power up. This Article is only for format and is not related to case study. The Rise And Fall Of BlackBerry Case Study Help Analysis With Solution Online Looking for case solution online helps you prepare for your test through the tutors who are highly qualified and having years of experience. With all sectors of business requiring the need of technology and security services, BlackBerry has been able to expand their reach much further than the traditional customer base to industries where software and infrastructure hold a primary importance. In the technology market, the buyers (customers) bargaining power is considered to be high due to the increased amount of new devices that are continuously introduced, along with the low switching costs that are involved. It is a factor that contribute positively towards the growth of the organization. “In 2008 the company was valued at $83.4 billion, more than Merck, Goldman Sachs, or EBay; now it’s worth $3.4 billion, less … As BlackBerry has experienced with smartphones – as technology changes, competition will increase like seen with the penetration of Apple and Samsung within the smartphone market. BlackBerry’s strong portfolio of patents creates a strong asset that can produce opportunities and provide a key strategic advantage among competitors. In an era of rising hacking and security threats, it seems consumers are ready to return to functionality. The Rise And Fall Of Blackberry Apart from the model only provide the overview of the environment and does not define the industry clearly. Poh, M. (2016). Sales peaked at almost $20 billion in 2011. The Invulnerability of the option is also analyzed, in order to understand the sustainability of the option if the one part factor is missing so to understand the suitability of the option. In Addition it is also needed to be considered, if the given option or the alternatives have the right alignment with the organization and re offering value. In 2016, they successfully restructured some of their debt when they “Reduced leverage through the redemption of the Company’s outstanding 6% convertible debentures (the “6% Debentures”) through the issuance of $605 million aggregate principal amount of 3.75% convertible debentures of the Company (the “3.75% Debentures”) (the “Debenture Refinancing”)” (BlackBerry Limited, 2017) and they took steps to reduce outstanding shares and raise their stock price when “the Company repurchased for cancellation approximately 12.6 million common shares” (BlackBerry Limited, 2017), this repurchase still leaves 526,552 million shares outstanding. While this is a global threat to all companies, the threat of technological change is especially important to companies like BlackBerry whose successes and failures reside within the tech industry. By assessing the stability of the company needs use of balance sheet and income statement as well as non-financial and financial indicators. An upper performance quantile can be the most appropriate performance standard (D’Aveni, 2007), The The Rise And Fall Of Blackberry assessment of the operational efficiency in the initial stage as a whole for business or any of the business sub-division is likely performed through a percentage analysis of income statement. The environmental factors include all those factor lasting impact or influence, the surrounding environment most likely determine environmental factors. The credit policy of an organization last greater impact on the day’s receivables. “In 2008 the company was valued at $83.4 billion, more than Merck, Goldman Sachs, or EBay; now it’s worth $3.4 billion, less … The solvency depends upon the balance sheet of company indicating the company’s financial condition at a given period of time. In other words it means the aspects in which the organization is less efficient and needs to improve in order to align with the market trends. The BlackBerry wasn’t known only for its ability to transmit and receive voice and text, it was also renowned for its security features. The acronym The Rise And Fall Of Blackberry SWOT stands for strength, weakness, threats and opportunities. Moreover, clarity of the The Rise And Fall Of Blackberry problem statement is important to maintain, in order to avoid the misunderstanding between the shareholders and stakeholders. Diminished brand loyalty due to defective devices. Also, while selecting a particular course of action/alternative, it is important to ask” whether the option will resolve the problem directly, or will an additional efforts will be required to address the problem. At the end of 2007 the company had a market capitalization of more than $60 billion. How Software And Patent Monetization Will Impact BlackBerry’s Valuation. The factors involves awareness of the seasonal or climate change or terrain variation. If you want original case solution please place your order on the website; or contact customer support representative. It is more concentrated than the industry it is selling to. In Blackberry Bold SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Powerful buyers could flip the side of the powerful supplies by forcing the prices to move downwards and by demanding high quality and services by creating a competition between the participants in the industry on the basis of price and quantity. The acronym The Rise And Fall Of Blackberry SWOT stands for strength, weakness, threats and opportunities. The suitable benchmark can be found with some problems such as unique attributes problem and averages problem etc. All in all, the advantage of using the VRIO analysis is to determine the sustained competitive edge in the market. With the rising technology and innovation, Blackberry became the giant of smartphones in the early 2000s until market trends and preferences changed. We will assess BlackBerry’s capabilities to execute its strategy by applying the 4-step assessment model identified in the Donlon and Walmer Balanced Scorecard Report. (2016, June). The numerous patents that BlackBerry possesses creates the opportunity of entering into technology licensing agreements. This ability is unique to BlackBerry and could not have been accomplished privately and securely with Apple or Android devices due to their reliance on external messaging services. If the participants in the industry have to incur high cost for switching suppliers or the firms are located adjacent to the suppliers manufacturing facilities. The Rise and Fall (and Rise) of the BlackBerry. “In 2002, RIM released the more commonly known smart-phone BlackBerry, which supports email, mobile telephony, text messaging, Internet faxing” (IEEE Computer and Reliability Societies, 2009, p. 67). Weaknesses: Poor branding – BlackBerry was a market leader prior to Samsung and Apple’s penetration into the market. The ability of the option is considered while the alternative generation process, so gauge if the option will remains table, if the given situation and markets changes. whereas the micro environment includesthe external customers of an organization, distributors or agents, competitors and suppliers. As BlackBerry has historically experienced, technology companies that are unable or unwilling to stay up to date with the latest trends are at significant risk for failure. While developing The Alternative, the following factor are taken in account, in order to develop the best alternative that may resolve the problem effectively. November 4 2013, the sale plan is aborted and Blackberry … Relating to their commitment to being good corporate citizens, the company states that “BlackBerry seeks to make a positive impact in [their] communities, engaging the talents and resources of [their] people and partners to harness the power of technology. In this way SWOT allows the comparison of organization’s resources and capabilities with the competitive environment in which it is operating. At this point, people were locked into either iPhone or Android. Value of firm:this is the most common concept recognizing the components of capital structure of an organization debt and equity are tends to be values separately in the market. This allows the stakeholder to understand and determine the time and resources required to implement the plan effectively (Turner, 2012). Blackberry once strained as King of the smartphone selling more than 50 million units at its peak in 2011, The Canadian Telecom Company was originally named research in motion and had tens of millions of customers. Likewise, as cyberattacks and the need for cybersecurity are on a rising trend, BlackBerry should anticipate the threat of increased global competition as companies who have greater resources, like Microsoft, Apple, and Google, try to steal a piece of the market share. Such is important to analyze or else it would lead to failure. By having a closer look over the matrices used for financial analysis, it is to say that the financial statements holds notable importance because it evaluates the management performance, plans and corporate strategy for future. This is not an example of the work produced by our Dissertation Writing Service. 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